Case Studies

Forward Thinking Charity Utilises RMU To Increase Awareness Of Cause And Generate Income

Location: Glades Shopping Centre, Bromley


Background

  • Charity focussed on increasing awareness of the plights faced by thousands of underprivileged women in India
  • Is actively empowering women, who might otherwise face a much harsher existence
  • Their approach is not to ask people for money, nor to portray these women as victims – instead they pay them a fair wage for producing beautiful gifts, thus helping these rural women out of a vicious cycle of poverty, severe exploitation, starvation and deprivation

Venue

  • Located in Bromley town centre, Glades has a wealth of fashion and gift stores including Karen Millen, Coast and Hotel Chocolat
  • Home to over 140 top high street stores
  • 1.3 million people live within 30 minutes drive

Retail Activity

  • Women in India who are out of work are trained and guided to produce unique handicraft gifts which the charity bring to the UK and sell from an RMU
  • Products on sale include bags, wall and table runners, coasters, money wallets, bed sheets, wine bottle, tissue box and cushion covers

www.shantihastkala.org

Retailing the handicrafts on an RMU is a low cost way for shantihaskala to raise awareness of the charity’s cause and maximise the income generated for the women in India, who produce these unique items.

Vishal Vadhera, Shantihaskala